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On May 3rd 2022, Trint will release a whitepaper titled The Medium Really is the Message: How technology transformed journalism' and why the next revolution has already started.
The paper explores the symbiotic relationship between journalism and technology, how further advancements in technology are shaping the next revolution within the industry, and the opportunity this presents for journalists and news organizations who are ready and willing to embrace the future of AI.
We interviewed figures from some of the world's leading newsrooms to talk through their processes and what tech they are arming their teams with. This tech ensures they don't just survive the modern-day demands of their audience but thrive.
The whitepaper looks at how the new digital landscape has made it even harder to find great stories to tell. There is more information than ever ' all of us are constantly bombarded with notifications ' but this can make sniffing out what's important even more challenging. However, with the right tools, journalists can sort the signal from the noise and most importantly keep their sources safe.
The digital revolution made the very task of writing news stories easier. Now, getting words on the page is faster and simpler than ever, and that's down to technology. Content Management Systems allow journalists to write, edit and publish their content all in one place, while management tools help wider teams stay organized and on top of what each member is working on.
These are now essential technologies for running a newsroom, especially when working remotely or underpinning sprawling investigations. But they've also introduced productivity issues for journalists who now have to deal with a lot of work that their predecessors wouldn't have.
We look at how technological advancements like SEO make work harder for journalists who are distracted by things like metadata. But also at how AI is helping in the newsroom thanks to tools that automate laborious tasks like timestamping, transcribing, and sourcing quotes, leaving journalists with more time to do the writing.
Journalism consumed digitally by default has unlocked innovative ways for journalists to tell stories in new formats. Visualization and graphics have presented a path for more fact-driven or otherwise less engaging information to be digested by readers, and devices can support larger and more interactive stories for a more sophisticated audience.
AI is also helping journalists understand exactly what news their readers are interested in, thanks to analytics platforms that deliver reports on how audiences consume content. Used smartly, this information can transform the way journalists spend their time working on certain pieces and targeting it at those who are most interested.
Tools like Trint illustrate that we are at the beginning of another technological revolution that will alter the way journalism is conducted. These tools can break down newsroom silos and improve every aspect of journalism, but we don't yet know their limits.
Speaking with industry experts, we look at the key trends media organizations should watch, which will likely shape the industry over the next decade and beyond.
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